Chameleon Training Services

Media Skills

If your organisation ever needs to have contact with the media then it is important that you know exactly what to say, how to say it and be sure that your message is presented in a professional manner.

Who Should Attend?

Anyone who needs to deal with the media, whether talking to the press over the telephone, face to face with a journalist, issuing a press release or being interviewed on radio and television.

Pre Course Activity

Each delegate should bring an outline of a particular story or message about their organisation that could potentially be released to the media.

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What will be covered?

·     Understanding how the media works and how to manage your contact with it

·     Rules for constructing an effective press release

·     How to talk to journalists in a way that will make them want to listen

·     How to prepare for an radio and television interview

·     How to get your message across clearly

·     How to construct an effective “Sound Bite”

·     Learning the jargon

·     How to convey a professional style whilst staying “On Message”

·     Understand the interviewer’s perspective, what is it exactly that makes news?

·     Learn about the different formats of interviews

·     Learn about the different types of questions, how they work and how you should answer them

·     How to deal with difficult questions, avoid common pitfalls and traps

·     Important questions that you should always ask

·     Golden Rules of giving an interview

·     Practical experience and professional feedback

The Venue

Each workshop takes place in the purpose built television studios on the Birmingham University Campus. Each workshop will be strictly limited to ten people. The workshop is managed by Chameleon Training, hosted by the University Studio and delivered by a current member of the Sky News team and a freelance journalist. The dates are determined by demand as it is important that exactly ten people attend.

This is a one day highly practical workshop delivered by media professionals designed to stimulate real learning through experience in a safe environment. 

The Costs

Subject to your eligibility one place per organisation on this workshop is fully funded.